Trade Show Booth Games – Build Brand Awareness

Interactive Trade Show Booth Games to Attract Customers
Lisa Lawrence

Written by Lisa Lawrence

Lisa Lawrence. is a certified facilitator and team building expert with over 12 years of experience in the field.  She has a passion for helping to build stronger teams and has worked with a wide range of fortune 500 businesses to improve communication and boost morale in the New York City Metro Area.

June 14, 2023

Energize your trade show booth with our interactive trade show booth games and ideas to attract customers. Up To 15% OFF. Get a Free Quote or call us (201) 357-2979.

When one talks about exhibiting at trade shows, the million dollar question is,  “how to get the best ROI and generate good leads for your business”.

We have several recommendations and a clear strategy in mind.

First,  knowing what you need to accomplish months before, during and after the show is the first step towards success.

Trade Show Booth Games – to Attract Customers


Trade Show Booth Game Show

Trade Show Booth – The Challenge Game

In addition we offer an educational game shows  like our very own Word Play, Game Show Mania and the very popular Jeopardy style game called The Challenge. Following all of our activities will help draw traffic that will Make Your Trade Show Booth Memorable.

No more concerns about how to energize your trade show booth and staff if the events were 3 to 5 days long.  Let our team of experts help you with this.

Trade shows can be very expensive, time consuming tools companies use on a regular basis to showcase their products and services.

One of the most agonizing tasks of a marketing executive is to come up with new, exciting and creative ways to attract potential clients to a trade show booth, that won’t break the bank, at a business expo.  Thousands of potential clients roam around looking for solutions to solve their problem.

So, the question of the day is, “How does one get attendees to stop by their booth, long enough, to learn about new products and/or services they’re offering”?

We suggest some Do’s and Don’ts for effective brand awareness before the beginning of a marketing campaign.  Identify the target audience and trade show goals you want to attain.

Always use the most assertive media before the expo such as mobile marketing, email marketing and for course social media marketing.

Ultimately, nothing is better than face-to-face interaction tied into social media marketing  By adding a social media strategy along with a live activity really helps build momentum for your brand that will last way after the expo has ended.

Energize – Your Trade Show Booth with Fun Games & Ideas

Have you ever noticed that live entertainment at business expos stops people in their tracks, even if it’s just for a couple of minutes?  A marketing strategy could be to consider hosting a live game show to educate and entertain the crowd at specific times.

These game shows can help bring awareness of certain products or services while promoting a specific company message.

You never know, there may be other business professionals who attend that may want to participate at your booth especially if they think you may be able to help them with a particular problem.

We recommend our clients to create a theme that will set the tone for their audience to know who you are and what your product can do for them.

You should create an environment where your guests will want to come back to your booth more than one time. The more comfortable they feel, the more they will be willing to talk to your sales reps.

Companies should incorporate bright colors, perhaps fluorescent, throughout their exhibit or else you’ll end up blending in to the crowd. However, if bold colors are used, such as reds, yellows, or oranges, it will eye catching. hereafter make sure it works with the colors of your logo for a more memorable look.

These ideas will help you plan a trade show display that stands out from hundreds of other exhibitors.

Giveaways – Attract People to Your Trade Show Booth

Think about the kind of corporate image you may want to present to potential clients.

We highly suggest to always provide some kind of trade show giveaway that appeals directly to your target audience.

The giveaways must have a fun sales message or be really cool gadget to attract people to your trade show booth.

You must do more than necessary to stand out instead of staying in your booth watching people pass by.

Ask your sales reps and managers to draw attention to your area by wearing bright colors, crazy hats that may have your corporate logo on it.

Bottom line is you want to leave potential clients a lasting impression and answer the phone when you conduct a follow up call.

Contact us today for further details. Let us Energize Your Trade Show Booth.

You can also call us directly for a quote at (201) 357-2979 during business hours.

Attention: HR Managers, Team Leaders and Executive Assistants

Looking to book your next team building experience with no deposit required?
Give us a call.  Live Game Shows are our specialty.



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